Show where you can help
A capabilities sheet or focused video explains your expertise and its limits, helping buyers clarify their needs.
FR
For B2B businesses with a sales team.
Your expertise,their reasons to choose you.
Sales materials to help your team accelerate sales.
- Your expertise, ready to share: videos, resource sheets, case studies and emails that answer buyers’ questions.
- Useful contact over time: resources to keep the conversation going, even when the need comes later.
- Content production handled for you: your team shares questions and checks accuracy. We create the content.
Between sales conversations
Your sales team knows the questions.
We create the resources to answer them.
The answers already exist within your team. Technical explanations, examples of past work, the steps of an intervention… Your sales team shares these in conversations. Turning that knowledge into a clear resource sheet, video or guide also takes production time. We gather the material from your team and turn it into resources that are easy to share.
The Sexy Content System
Understand. Feel confident.Take the next step.
We turn the questions your team receives into videos, resource sheets and emails that help buyers understand your offer, prepare an inquiry or stay in touch.
Start with your sales process
Your conversations guide the work.
Let’s start with recent conversations, the resources you already use and the work your team would like to delegate.
An initial 30-minute discussion, with no commitment. If this approach is not a fit, we will tell you.
Understand your sales process
Share how you work and a few recent examples. Together, we identify one specific stage to focus on.
Capture your expertise
An interview with your founder, a salesperson or a technical expert uncovers useful explanations and evidence.
Create the videos, emails and brochures
We write and produce the agreed formats. Your team checks technical accuracy and approves the content before publication.
Put them to work
We plan who each resource is for, when to share it and what action it supports. Publication and setup depend on the agreed scope.
Your expertise, their questions, your evidence: we build on what you already have.
From initial interest to a decision
A useful resource.
When the question comes up.
Your salesperson selects a resource for a specific buyer. Recurring situations can then be supported by relevant emails using your existing tools.
Prepare a useful inquiry
A guide explains what information to send for an actionable inquiry: context, product references or constraints, depending on your business.
While comparing options
Explainer videos and buying guides help buyers consider the options, their limitations and the criteria that matter for their project.
When the project takes time
Relevant resources and follow-up keep you in touch until the right moment. The next step follows the buyer’s needs and timing.
After your first resources
Ongoing support to match your needs.
Improve and expand
Use feedback from your sales team to improve existing resources and add focused content within an agreed volume.
Create and distribute
Plan regular production, adapt formats and publish on the platforms we choose together.
Manage your growth
For broader needs: analyze the sales process, set priorities and test improvements to follow-up, qualification or prospect research.
Each service has its own proposal with agreed volumes, channels and responsibilities. Growth work is scoped separately. No automatic subscription; you can start directly with monthly support when appropriate.
A focused first project
Start with one specific sales need.
A scope agreed together after the initial discussion.
One offer, one buyer segment, one sales stage.
Scoping, an expert interview, an explainer video, a resource sheet and three emails. Publication and setup in your existing tools after checking compatibility.
One round of revisions is included. Delivery is planned within 15 business days after the deposit, access, source material and scope approval, excluding client approval delays. A usage review follows 30 days after activation. Software, CRM migration and custom development are outside the scope.
FAQ
A few questions before we talk?
Who is this service for?
Service businesses and manufacturers with a team, existing prospects and expertise to share. The initial discussion checks whether a content journey addresses a real need.
We already publish content. What do you add?
We review the resources you already use and the questions that remain. We can clarify, adapt or expand your content, then plan how to use it in sales conversations.
Do we need to write the content?
We handle writing and production based on an interview and your existing materials. You check accuracy and approve everything before publication.
What formats do you create?
Short videos, emails, brochures, articles and guides, depending on the topic and intended use. The first project includes a video, a sales resource sheet and three emails; we confirm the scope together.
Do we need a new website or CRM?
We first look at your existing tools and check compatibility before you commit. A migration or custom integration needs separate scoping.
Do the emails replace our sales team?
Your team owns the relationship. Resources support their conversations, and messages are adjusted or stopped when a buyer replies, changes stage or becomes a customer.
How do you use AI?
AI can help structure ideas and create illustrations. Your expertise remains the starting point. We never invent testimonials, results or customer stories.
How do we know if it works?
We agree on an observable next action: an actionable inquiry, an attended meeting, a quote or an order, depending on your business. We also track resource usage. Views and clicks do not measure sales; commercial results are not guaranteed.
What happens after the initial discussion?
If the project looks useful and feasible, you receive a clear scope and decide whether to proceed. The first project is a one-off, with no automatic subscription.
Do you promise to shorten our sales cycle?
We work on what can help buyers move forward: understanding an offer, preparing an inquiry or reviewing a proposal. Timing also depends on their needs, budget and schedule. We agree on what to measure.
Do you also research and qualify prospects?
This work can be part of a broader service with an agreed scope and responsibilities. It is not automatically included in content creation services.
What would help your team with its next sales?
Let’s talk about recurring questions, the resources you already use and the work you would like to delegate.